Icon: ⚖️ Scale Color: Green background Purpose: Distributes accounts evenly across territories based on a metric
Balance-Type balancing goals align property values—like pipeline, ARR, or account counts—across territories. Each goal is configured around a property and a data type that controls the available options.
| Option | What it does | Business example |
|---|---|---|
Condition (sum, count, or bands) |
sum balances the total value of the metric (e.g., ARR). count equalizes how many unique records each rep carries. bands divides records into custom numeric buckets (1MM-5MM, 5MM - 100MM, 100MM - 1B). |
Use sum to keep FY25 ARR within ±5% across enterprise regions. Use count to make sure each SMB rep owns ~150 accounts. Use bands to split accounts evenly within automatic or pre-defined integer buckets. |
| Target goal value | Sets the aspirational value per territory (automatically calculated when left blank). | Target $12M ARR per strategic territory so each region covers a similar book of business. |
| Minimum / maximum goal value | Strict bounds that the Balancing Engine should not cross. | Ensure no territory drops below $10M ARR even if tolerances allow broader swing. |
Tolerance type & value (absolute, percentage, range) |
Defines how much variation is acceptable. absolute and percentage apply a single cushion. range sets explicit min/max bands. |
Allow ±$500K ARR swing (absolute) or ±7% variance (percentage) for mid-market teams. Use a 45–55 deal count range when headcount differences require extra flexibility. |
| Goal score multiplier | Weighs the goal’s importance relative to others (higher multiplier = stronger enforcement). | Boost ARR balancing to 3× when it matters more than meeting product-mix goals during annual planning. |
| Option | What it does | Business example |
|---|---|---|
Condition (all values, equals, contains, etc.) |
Controls which values are included and whether they are grouped. | Use contains with “Healthcare” to ensure each vertical pod inherits a similar number of healthcare accounts. |
| Prioritized distribution | Choose equal vs. Prioritized splits when certain values should concentrate. | Prioritize “Tier 1” verticals in legacy enterprise territories while letting Tier 2 spread evenly elsewhere. |
| Option | What it does | Business example |
|---|---|---|
Condition (true, false, both) |
Determines whether to spread TRUE values, FALSE values, or treat both sides. | Balance renewal-eligible accounts (TRUE) so each CSM handles a similar renewal volume this quarter. |
| Option | What it does | Business example |
|---|---|---|
Condition (equals, before, after, within, date bands) |
Filters the records that feed the balance. | Balance opportunities closing within the next 90 days so pipeline risk is shared evenly. |
Date bands (week, month, quarter, half, year) & band start |
Roll dates into time buckets that can then be split evenly or exactly. | Break FY openings into quarters so each regional VP carries comparable launch volume by quarter start. |