GeoAware Territories are BoogieBoard’s proprietary hybrid approach to territory design. They combine the precision of account-based logic with the real-world practicality of geographic proximity—giving you the best of both models.

With GeoAware, you don’t have to choose between smart segmentation and sensible travel. Our algorithm weighs both account attributes and spatial distance to generate territories that are balanced, optimized, and geographically coherent.

What Are GeoAware Territories?

A GeoAware Territory is a territory created using account-based rules with distance-aware logic baked in.

Instead of strictly slicing your market by ZIP or only assigning static account lists, GeoAware considers:

• 📍 Where the account is located
• 🧍‍♂️ Where the rep is located
• 📊 What the account represents (revenue, industry, strategic priority)
• 🕓 What time zone they’re in
• ⚖️ How it affects overall balance goals

This creates territories that feel geographic without being rigid—and support ABM strategies without chaos.

Why GeoAware Matters

Traditional geographic models are static and often unfair.

• Urban reps get thousands of accounts in a few square miles.
• Rural reps spend hours driving to see five accounts.
• Named account models often ignore proximity completely.